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Baroness Karren Brady CBE
Vice Chair, West Ham United & The Apprentice Aide
Who am I
Karren ran the business side of Birmingham City FC for 16 years through promotion and relegation, and her own brain surgery. She now plays an active role at West Ham, keeps watch on Apprentice candidates and acts as Coalition Ambassador for Small Business. Karren’s mantra can be summed up in five tips: work hard (be persistent); network (spread your message); move on (failure is history); don’t get side-tracked: and always do your sums.
Biography
Alan Sugar’s aide on The Apprentice is also known as the ‘first lady of football.' She became MD of Birmingham City at the age of 23 and is now Vice Chairman of West Ham and one of the UK’s best-known business personalities.
Karren Brady is tough, ambitious, focused and has a wicked sense of humour… just don’t ask her which team she supports.
Karren started her career in sales at LBC Radio. Having successfully sold advertising to David Sullivan, the owner of Sports Newspapers, she accepted a job offer from him and soon became a director of his company. When Birmingham City fell into receivership and came up for sale, she famously persuaded Sullivan to buy it and appoint her as Managing Director.
In her first year at the helm, the club recorded a trading profit. By the time it was launched on the stock market, it was valued at £25m. The average gate then increased to a sell-out of over thirty thousand, and the business was valued at £60m.
In presentations, Karren talks about running the business side of a major football club - through promotion, relegation, media controversy and even brain surgery. Known for her resilience, she describes how to combat the fear of failure and energise the team, and why hunger is always your most valuable asset.
Karren has added The Mothercare Foundation, Channel 4 and Sports England to her portfolio of directorships. She has also written two novels and two business books and is a regular columnist in The Sun, The Guardian and Birmingham Evening Mail.
Who am I
Karren ran the business side of Birmingham City FC for 16 years through promotion and relegation, and her own brain surgery. She now plays an active role at West Ham, keeps watch on Apprentice candidates and acts as Coalition Ambassador for Small Business. Karren’s mantra can be summed up in five tips: work hard (be persistent); network (spread your message); move on (failure is history); don’t get side-tracked: and always do your sums.
Biography
Alan Sugar’s aide on The Apprentice is also known as the ‘first lady of football.' She became MD of Birmingham City at the age of 23 and is now Vice Chairman of West Ham and one of the UK’s best-known business personalities.
Karren Brady is tough, ambitious, focused and has a wicked sense of humour… just don’t ask her which team she supports.
Karren started her career in sales at LBC Radio. Having successfully sold advertising to David Sullivan, the owner of Sports Newspapers, she accepted a job offer from him and soon became a director of his company. When Birmingham City fell into receivership and came up for sale, she famously persuaded Sullivan to buy it and appoint her as Managing Director.
In her first year at the helm, the club recorded a trading profit. By the time it was launched on the stock market, it was valued at £25m. The average gate then increased to a sell-out of over thirty thousand, and the business was valued at £60m.
In presentations, Karren talks about running the business side of a major football club - through promotion, relegation, media controversy and even brain surgery. Known for her resilience, she describes how to combat the fear of failure and energise the team, and why hunger is always your most valuable asset.
Karren has added The Mothercare Foundation, Channel 4 and Sports England to her portfolio of directorships. She has also written two novels and two business books and is a regular columnist in The Sun, The Guardian and Birmingham Evening Mail.
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